Performance Marketers Need to Watch These 5 Consumer Trends in 2021

After a year of chaos and uncertainty, these are some of the interests and behaviors that are here to stay

Never stagnant and ever evolving, consumer buying behaviors took center stage in 2020 as companies tried to keep up with a string of impacts driven by both world and national events of this unique year. 

Through it all, several key trends began to emerge. With more employees working remotely, and people spending more time at home, ecommerce sales shot through the roof. Applications like Zoom and social media outlets became the de facto communication tools for co-workers, families and friends as they acclimated to flexible home and work arrangements.

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