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Google’s cookieless future could expand the company’s chokehold on the advertising market, 15 state attorneys general claimed in an updated antitrust lawsuit Tuesday.
“Google’s new scheme is, in essence, to wall off the entire portion of the internet that consumers access through Google’s Chrome browser,” the amended complaint reads.
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The lawsuit, spearheaded by Texas attorney general Ken Paxton, claims Google’s decision to eliminate third-party cookies is anticompetitive because it raises barriers to entry and “exclude[s] competition in the exchange and ad buying tool markets,” further cementing Google’s ad dominance.
The lawsuit was originally
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