As a contact-free way to access information with a simple scan of a phone camera, QR codes have enjoyed a surge in popularity as a marketing tool for retailers within the past several months of the pandemic.
Now, with the country approaching some form of a new normal, retail brands are examining how they might parlay the newfound ubiquity of this scannable technology into a more precise way to measure the performance of legacy media, like in-store activations and billboards.
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