The Trade Desk posted record-high quarterly revenue in Q3, attributing the growth to the continued embrace of data-driven advertising brought on by the novel coronavirus pandemic.
The demand-side platform earned $216 million in revenue, up 32% from Q3 of 2019. That uptick includes 100% growth in connected TV, a medium that saw a surge in usage as people stayed home and streamed content throughout the pandemic.
CEO Jeff Green said during the earnings call the company has gained more market share through the first three quarters of 2020 than in any other point in the company’s history.
“As advertisers come under pressure to prove the ROI of their campaigns, to take advantage of the mass consumer shift to streaming TV, and to consider alternatives to user-generated content, our investments in these areas are paying off,” Green said in a statement.
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